Written on October 8, 2026
Under the Crown Promotion

Terms & Conditions

PromoterCastel Distribution Limited (CDL), Makata Industrial Area, P.O. Box 406, Blantyre, Malawi.
Promotion Period5 October 2026 to 23 January 2027 at 12:00 midnight, unless lawfully extended, suspended or terminated.
TerritoryRepublic of Malawi.
Instant PrizesBeer, T-shirts, Caps, Mini solar systems
Fortnight Draw PrizesMotor Bikes
Grand Draw PrizeOne (1) Nissan Navara Twin Cab Pickup vehicle.
  1. PROMOTER

The promoter of the Under the Crown Promotion (the “Promotion”) is Castel Distribution Limited (“CDL” or the “Promoter”), Makata Industrial Area, P.O. Box 406, Blantyre, Malawi.

  • PROMOTION PERIOD

The Promotion will run from Saturday the 5th of October to Saturday 23rd January 2027 at 12:00 midnight, unless lawfully extended, suspended or terminated by the Promoter with any required regulatory approval and communicated through appropriate channels.

  • ELIGIBILITY

The Promotion is open to persons ordinarily resident in Malawi who are 18 years of age or older. Proof of age and identity may be required to validate participation or a prize claim.

Employees of CDL, its subsidiaries, agencies directly involved in administering the Promotion, promotion administrators, participating distributors, participating suppliers and their immediate family members are not eligible.

The Promoter may disqualify a participant who breaches these Terms & Conditions or is reasonably suspected of fraud, manipulation or abuse of the Promotion.

  • PARTICIPATING PRODUCTS

The Promotion applies only to eligible promotional bottles of participating Castel Malawi brands and SKUs identified in official Promotion communication and bearing an approved Under the Crown promotional crown. Only qualifying promotional crowns are valid.

  • HOW TO PARTICIPATE

BUY  →  OPEN  →  CHECK UNDER THE CROWN →  FOLLOW THE PROMO INSTRUCTION

A participant purchases an eligible promotional product, opens the bottle, checks the underside of the crown and follows the promotion instruction based on what is printed under the crown.

There is no separate or alternative method of entry to the Promotion other than participation through an eligible promotional product.

  • CROWN CATEGORIES

The Promotion uses three principal crown categories.

Crown TypePurposeConsumer ActionPrize Status
Non-Winning / Engagement CrownsConsumer engagement and repeat participationRead the message printed under the crown.No prize and no draw entry.
Draw EntryEntry into the applicable prize draw.Submit the valid code using the stated SMS method before the applicable closing time.Entry only; no guarantee of winning.
Instant PrizeImmediate prize award.Present the original winning crown at the designated redemption point.Eligible for the prize printed on the crown, subject to authentication
  • NON-WINNING / ENGAGEMENT CROWNS

Non-winning crowns carry engagement wordings such as “Vunga Round”, “Nza Bhobho”, “Tione Winawo”, “Kamwani”, and “Osafooka”. These messages are not prize-winning messages and do not create an obligation to award a prize.

  • DRAW ENTRY CROWNS – B AND C CODES.

Draw-entry crowns will carry codes identifying the applicable draw category. Codes beginning with the letter “B” qualify for entry into the Motorbike Draws. Codes beginning with the letter “C” qualify for entry into the Nissan Navara Twin Cab Pickup Grand Prize Draw.

The Promoter will maintain a controlled register of the number of B and C draw-entry crowns produced, released and distributed. The final quantities and distribution by participating product/SKU and production batch will be documented in the approved Promotion Schedule and made available to the relevant authority upon request.

A participant must submit the valid code before the applicable closing time using the approved SMS short code. An entry is valid only once successfully received and registered by the Promotion system. A Draw Entry Crown constitutes an entry and does not guarantee a prize.

The Promoter will apply a documented electronic randomisation methodology for the draws. The electronic system and randomisation process will be subject to appropriate independent verification/audit and regulatory oversight as required.

Draws may be conducted fortnightly at organised event venues and/or at Castel premises and may be broadcast live on national television. Dates, venues and applicable draw categories will be communicated through official Promotion channels.

  • GENERATION, SECURITY AND DISTRIBUTION OF WINNING CROWNS

The Promoter will use controlled production and inventory procedures for the generation, custody and distribution of instant-winning crowns. Winning crowns will be produced under approved specifications and recorded by batch and quantity.

Winning crowns will be securely stored with access restricted to authorised personnel. Movements from receipt through production, finished-goods handling, warehouse dispatch and distribution will be recorded and reconciled.

Instant-winning crowns will be seeded into eligible promotional production using a documented methodology approved by the Promoter. The methodology will include controls intended to prevent duplication, unauthorised substitution, manipulation or selective placement of winning crowns.

Distribution of promotional stock containing winning crowns will follow an approved, documented allocation methodology based on eligible orders and/or relevant sales-volume criteria, with controlled variation where appropriate. Records sufficient to audit the movement and reconciliation of promotional stock will be retained.

The Promoter will maintain controls to detect and prevent duplicate, forged, altered, tampered-with or otherwise manipulated crowns and draw entries. Any unexplained discrepancy may result in the affected process being suspended pending investigation.

  1. INSTANT PRIZE CROWNS

A limited number of crowns will carry instant prizes. These will include free beer, caps, T-shirts , and mini portable solar systems, as listed in the approved Promotion Schedule.

The original winning crown must be presented and authenticated before an instant prize is issued. Beer prizes will be redeemed at participating outlets. Other instant prizes will be redeemed at the designated distributor or Castel Distribution Limited location, as communicated by the Promoter.

The quantity and value of instant prizes will be as set out in the approved Promotion Schedule. The Promoter will maintain a reconciliation of instant-winning crowns issued, seeded, discovered, claimed and redeemed.

  1. PRIZE SCHEDULE

The following is the schedule for prizes:

TierPrizesQuantityRedemptionVerification
Instant Prize — OutletFree beer200,000Participating outletoriginal winning crown and applicable verification
Instant Prize — Distributor3000 Caps; 3000 T-shirts; 210 mini portable solar systems6,210Designated distributor/CDL officesOriginal crown + ID
Fortnightly Draw PrizesMotor bikes24CDL / designated locationsOriginal Crown + ID + winner verification
Grand PrizeNissan Navara Twin Cab Pickup vehicle1CDL / designated locationOriginal Crown + ID + winner verification
  1. DRAWS AND INDEPENDENT VERIFICATION

The Promoter will maintain documented procedures for the electronic draw system, including entry capture, eligibility screening, database locking, random selection, winner recording and audit trails.

The draw process will be independently observed and/or verified by an independent person or suitably qualified independent assurance/audit provider appointed by the Promoter, subject to any requirements of the relevant authority.

The independent observer/assurance/audit provider will have access to records reasonably necessary to verify the integrity of the draw process, including the eligible-entry population, randomisation process, selected winners and draw records. A draw certificate or equivalent independent verification record will be retained.

  1. DRAW ENTRY ELIGIBITY AND FORTNIGHT DRAW POOLS

Each unique fortnightly Motorbike winning promotional code submitted during the promotional period is valid for one (1) fortnight draw pool only. The draw pool for each fortnight will comprise solely of the eligible codes successfully received within that specific two-week entry window as detailed in the Draw Schedule. Codes submitted during a given fortnightly period will not be carried over, rolled into, or considered for any subsequent draws. Participants must submit new, unique codes during each subsequent entry period to be eligible for that period’s draw.

  1. PRIZE CLAIMS

Prizes must be claimed within 30 days of notification, unless a different period is required or approved by the relevant authority.

The original winning crown is required for instant-prize and applicable draw-prize claims. Photographs, photocopies, screenshots or reproductions are not accepted.

Motorbike and vehicle prize winners must provide valid identification and complete the required prize acceptance and verification documentation.

All unclaimed instant win prizes 30 days after the Closing Date of the Promotion will be deemed permanently forfeited by anyone who may be keeping winning crown. The Promoter reserves the right to retain such unclaimed prize without any liability or compensation to any participant.

Winners of the draw prizes will be notified via phone call using the number they used to enter the promotion within 30 days of the draw. If the prize remains unclaimed, or if a winner cannot be contacted, fails to provide verification or identity documents, or refuses the prize within 30 days from the date of the draw, the original winner’s right to the prize will be automatically forfeited. In such an event, the Promoter reserves the right to conduct a re-draw from the remaining eligible entries to select an alternate winner.

Prizes are not transferable, exchangeable or redeemable for cash, except where directed by the relevant authority.

  1. AUTHENTICITY, FRAUD AND DISQUALIFICATION

The Promoter reserves the right to verify all winning crowns, codes and entries before awarding prizes. The Promoter will reject any crown or entry that is forged, duplicated, altered, tampered with, fraudulently obtained or otherwise invalid.

Instant winning crowns will be verified through matching with the other winning crowns.

A participant suspected of fraud, manipulation, multiple use of a code, interference with the Promotion system or other abuse will be disqualified and, where appropriate, referred to the relevant authorities.

Where a winning crown or code is suspected to be compromised, the Promoter will withhold giving out the prize pending verification and preserve relevant evidence and records.

  1. SMS / TECHNICAL CONDITIONS

Standard network/SMS charges will apply. The Promoter is not responsible for network failures, delayed or undelivered messages, incorrect numbers, incomplete submissions or technical failures outside its reasonable control.

The Promotion system will maintain appropriate records of received entries, timestamps and validation status. The Promoter will apply reasonable controls to prevent duplicate or manipulated entries.

  1. PERSONAL DATA

Personal information may be processed for entry administration, winner verification, prize fulfilment, fraud prevention, audit, customer service, publicity where applicable, and legal/regulatory compliance. Personal data will be handled in accordance with applicable Malawi data-protection requirements.

  1. WINNER PUBLICITY

Subject to applicable law and any required consent, winners will be requested to participate in reasonable publicity relating to the Promotion, including photographs, interviews and winner announcements. Any material publicity requirements will be communicated to winners.

  1. RESPONSIBLE CONSUMPTION / AGE RESTRICTION

The Promotion is intended only for persons aged 18 years and above. The Promotion does not authorise or encourage the sale or supply of alcoholic beverages to persons under the legal age. Participants are encouraged to consume alcohol responsibly.

  • AMENDMENT, SUSPENSION OR TERMINATION

Subject to applicable law and any required regulatory approval, the Promoter may amend, suspend, extend or terminate the Promotion where reasonably necessary, including where circumstances beyond its reasonable control affect its integrity, security or feasibility. Material changes will be communicated through appropriate channels and, where required, submitted to the relevant authority.

  •  LIABILITY

Nothing in these Terms & Conditions excludes or limits any liability or consumer right that cannot lawfully be excluded or limited. Subject to that qualification, the Promoter is not responsible for loss caused by events outside its reasonable control, including network failure, theft/loss of a crown after purchase, or inability to contact a winner using incorrect contact details supplied by the participant.

  • GOVERNING LAW

The Promotion and these Terms & Conditions are governed by the laws of the Republic of Malawi and will be administered subject to applicable competition, consumer-protection, liquor, data-protection, tax and other legal/regulatory requirements.

  • PROMOTION RECORDS AND AUDIT TRAIL

The Promoter will maintain records reasonably necessary to demonstrate the integrity of the Promotion, including crown production and receipt records, secure-custody records, production seeding records, distributor allocation and dispatch records, draw-entry records, draw-system audit trails, prize claims, prize redemptions and independent verification records.

Records will be made available to the relevant authority and/or authorised auditors as required by regulatory direction.

  • PROMOTION CONTACT

Castel Malawi Limited — Under the Crown Promotion

Telephone: 0111884221 | Email: Castel-Malawi.Marketing@castel-afrique.com   |   Website: https://castelmalawi.com

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